The Malaysian Council for Tobacco Control (MCTC) welcomes recent developments in the United Kingdom, which has passed legislation towards a smoke-free generation. This marks a bold and forward-looking step in protecting public health.
In this regard, we respectfully call on Malaysia to reconsider the inclusion of the Generational End Game (GEG) provision in Act 852 (Control of Smoking Products for Public Health Act) as part of efforts to strengthen protection for future generations.
A New Approach: Protecting Generations, Not Just Regulating Use
The UK’s move to prohibit the sale of tobacco products to individuals born after a specified year reflects a significant policy shift — from regulating consumption to preventing new generations from entering nicotine addiction.
This approach is increasingly recognised globally as a sustainable, long-term strategy to reduce the burden of smoking-related diseases.
Malaysia Has A Strong Foundation To Act Upon
Malaysia has demonstrated its commitment through the enactment of Act 852, including measures to regulate the sale and use of smoking products.
However, in light of ongoing public health challenges, there remains room to consider additional approaches such as GEG, which could complement existing policies.
Constitutional Perspective Provides Confidence
Legal perspectives, including those of Prof Dr Shad Saleem Faruqi, indicate that:
- Regulation of smoking is consistent with constitutional principles.
- There is no absolute right to smoke or vape.
- Age-based policy approaches are legally permissible.
- The primary challenge lies in effective implementation.
These views provide confidence that discussions on GEG can proceed constructively within Malaysia’s legal framework.
The Way Forward
To ensure a balanced and effective approach, we propose that:
- A comprehensive reassessment of GEG be undertaken.
- Comparative studies with countries such as the UK be conducted.
- Stakeholder engagement be strengthened.
- Phased implementation and public education be prioritised.
Protecting younger generations from nicotine addiction is a shared responsibility that requires policy courage and openness to re-evaluating current approaches.
We believe that through evidence-based dialogue and multi-stakeholder collaboration, Malaysia can further strengthen its efforts towards a healthier future for all.
This press release was issued by the Malaysian Council for Tobacco Control (MCTC).
- This is the personal opinion of the writer or publication and does not necessarily represent the views of CodeBlue.
