NORA stands as a scalable model of patient navigation that can be implemented to guide newly diagnosed breast cancer patients to complete live-saving treatment.
Through its flagship cancer care and awareness initiative, Ribbon of Hope, the Group is working to make cancer awareness and prevention more accessible than ever.
Half of Malaysian women with breast cancer present late at stages 3 and 4, including those younger than 50. Awareness alone is not enough. There must be early detection with regular screening mammograms and effective, modern cancer treatment.
Oncologists moot copayments to boost access to innovative treatment for breast cancer: public patients can pay a portion (perhaps 30%-50%) of the drug cost. New targeted and immunotherapies are showing promise, especially for early-stage breast cancer.
It is crucial to reframe the narrative around cancer care in Malaysia to prioritise not only prevention and early diagnosis, but also enhance survivorship support, and foster greater collaboration across the wider cancer care community.
SJMC’s ‘Beyond the Pink Ribbon’ campaign aims to educate both men and women, that both genders are susceptible to breast cancer, through a series of initiatives to promote actionable change.
Under Sunway’s Cancer Buddy Programme, cancer survivor Filzah Farah encourages cancer patients to seek medical treatment, while Calise Teo, who's in her fourth year after Stage 4 breast cancer diagnosis, found encouragement in seeing her buddy progress.
The Pink Unity project reinforces the commitment to early detection, education, and support, contributing to a healthier and brighter future for all Malaysians.