SUBANG JAYA, Oct 8 — As Breast Cancer Awareness Month begins and Subang Jaya Medical Centre (SJMC) celebrates its 39th anniversary, the hospital reaffirms its commitment to community health by relaunching its Pink October Corporate Social Responsibility (CSR) initiative for the fourth consecutive year.
In partnership with the State Assembly of Subang Jaya, SJMC is sponsoring thirty-nine 3D mammogram screenings, valued at over RM14,700, for women in Subang Jaya, particularly those from underserved communities.
This initiative belongs to SJMC’s “Beyond the Pink Ribbon” campaign, designed to challenge the traditional focus on women and broaden the understanding of breast cancer. The campaign aims to educate both men and women, that both genders are susceptible to the disease, through a series of initiatives to promote actionable change.
This initiative aligns with SJMC’s ongoing efforts to address the rising incidence of breast cancer in Malaysia. According to the Malaysia National Cancer Registry Report 2017-2021, the incidence rate of breast cancer has increased significantly from 34.1 per 100,000 population to 38.9 per 100,000 population.
Effective prevention, early detection, and enhanced public awareness are crucial to strengthen the country’s cancer control programme. As an established tertiary care provider, SJMC believes that preventive care is the cornerstone to sustainable community health.
SJMC has been an integral part of the Subang Jaya community for nearly 40 years, serving multiple generations of patients. Recognising its role in community health, the hospital is committed to making a positive impact in the Subang Jaya community and beyond.
Launched in 2020, this initiative aims to ensure equal access to quality healthcare services and emphasise the importance of preventive care.
“We are proud to have established ongoing initiatives with Subang Jaya Assemblywoman Michelle Ng, that demonstrate our unwavering commitment to the community over the years.
“This reflects SJMC’s dedication not only to treating diseases but also advocating for preventive care and the overall wellbeing of the community. As we celebrate our 39th anniversary, we remain steadfast in our support for the wider community around us,” said Bryan Lin, SJMC Chief Executive Officer.
Many women hesitate to undergo conventional mammograms due to concerns about discomfort and pain, which can deter them from getting screened. However, 3D mammograms have significantly reduced these issues and represent a major advancement in breast cancer detection.
By providing a comprehensive, three-dimensional view of breast tissue, these scans can more accurately identify abnormalities that might be missed in traditional 2D mammograms.
This increased sensitivity leads to earlier detection of breast cancer, which is crucial for successful treatment and improved outcomes for women. Through this initiative, SJMC hopes to alleviate concerns about mammograms and encourage more women to get screened.
“This year marks our fourth consecutive year partnering with SJMC to raise community health awareness and empower underprivileged women to take charge of their health. Our collaborative efforts have yielded significant results in various community-focused initiatives, and I appreciate SJMC’s invaluable contributions to promoting community wellbeing.
“Together, we can protect and enhance our community,” said Subang Jaya Assemblywoman Ng.
SJMC remains committed in its contribution to the community that has supported its journey to becoming one of the leading hospitals in the region.
