KUALA LUMPUR, Sept 25 – Amazon has launched Amazon Care, a new digital health care service initially available for its Seattle-based employees.
The offering provides includes both virtual and in-person care, with telemedicine via app, chat and remote video, as well as follow-up visits and prescription drug delivery in person directly at an employee’s home or office.
According to TechCrunch, the Amazon Care website also provides a look at the app that Amazon developed for the telemedicine component, explaining the flow for choosing between text chat and video, as well as a summary of care provided through the service, with invoices, diagnosis and treatment plans all available for patient review.
The service is similar to those already offered by other large companies like Apple to its employees.
“The difference, however, is that Amazon Care is much more external-facing than those offered by its peers in Silicon Valley, with a brand identity and presentation that strongly suggests the company is thinking about more than its own workforce when it comes to a future potential addressable market for Care,” TechCrunch said.
“Amazon may be limiting this pilot to employees at launch, but the highly publicised nature of their approach, and the amount of product development that clearly went into developing the initial app, user experience and brand all indicate that it has the broader US market in mind as a potential expansion opportunity down the line.”