AIA Malaysia Committed To Promoting Family Fitness As Part Of Tackling Chronic Disease In Malaysia

With about 8.1 per cent of the adult population in Malaysia having all risk factors for chronic diseases, it is important to inculcate healthy habits among families.

KUALA LUMPUR, March 17 – With about 8.1 per cent of the adult population in Malaysia having all risk factors for chronic diseases, it is important to inculcate healthy habits among families.

Towards this goal, AIA Malaysia organised the “Jom! Live With Vitality” carnival, which attracted a crowd of 2,300 visitors who turned up to enjoy a day of health and wellness held at Taman Metropolitan Kepong, Kuala Lumpur on March 11, 2023.

Young and old alike enjoyed a morning of health and wellness, including a Zumba session by AIA Vitality partner Fitness First, an energising workout with AIA Malaysia ambassador Nicol David, a light and easy treasure hunt, lucky draws, relaxing neck and shoulder massages, and many more.  

Going a step further, AIA Malaysia also partnered with Pantai Hospital KL to conduct medical checks at the carnival, which covered BMI, blood pressure, glucose, and cholesterol tests for free, while Fitness First conducted postural assessments. While parents or grandparents go for these tests, kids get to enjoy inflatable challenges and play many fun carnival games.

“We are excited to host a much bigger carnival this year after receiving overwhelming response at our first Jom! Live With Vitality event in June 2022 with 300 guests. AIA is committed to engaging and supporting Malaysians to live their best lives through activities that drive the importance of practising a healthy lifestyle to tackle increasing chronic diseases in Malaysia,” said Heng Zee Wang, AIA Malaysia chief marketing officer.   

Back in 2018, AIA Malaysia first adopted Taman Metropolitan Kepong by launching its first ever Laman Cergas AIA Vitality in partnership with Kuala Lumpur City Hall (DBKL) with the purpose of encouraging Malaysians to be more active and overcome a sedentary lifestyle.

It has received an overwhelming response from the public, with footfall at the park ranging from 3,000 visitors per day during weekdays up to 18,000 visitors per day during weekends.

“In line with our mission to encourage families to live Healthier, Longer, Better Lives, we are happy that since its installation, park goers have actively used our Laman Cergas to exercise and workout with family and friends.

Based on an AIA survey conducted in February 2023, four out of five people visited the Laman Cergas AIA Vitality at least once a week or more and 83 percent of park visitors said they enjoyed the area. We are heartened with this positive feedback and are adding further enhancements for visitors at several areas of the park in the near future,” according to Heng. 

Participants started arriving at the carnival as early as 7am, eager and ready to kick off their day with an energising workout.

One of the carnival-goers, Izzie, 32, said she heard about the event from friends and was excited to join the carnival. “I prefer group events like this that allows us to join with family and friends. Besides enjoying healthy activities at the carnival, it is also a good bonding time with friends where we can have fun playing games together,” she said.

“The carnival is also a great motivation for us, as we are usually not early birds, but today we were up early to catch all the fun activities,” enthused Izzie, who was present with her friend Intan, 32. 

Meanwhile, student Lim Hao Han, 15, said his parents registered for the carnival as a good way to have some family fun, and to try something different, which was also free for all.

“The carnival gave us a chance to enjoy the outdoors and take part in the many activities together as a family,” said Lim.

The Jom! Live With Vitality events are part of AIA Malaysia’s commitment to support the AIA One Billion movement in engaging, educating, and inspiring one billion people across Asia to live healthier, longer, and better lives. The campaign reflects the insurer’s ongoing commitment in improving societal health and wellbeing in the communities it operates in. 

Click here for more information on AIA Malaysia’s health and wellness related initiatives. 

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