KUALA LUMPUR, Oct 27 – Amorepacific Malaysia, which owns popular cosmetics brands such as Laneige, Sulwhasoo, Innisfree, Ryo, and Mise En Scene, reached out to 130 cancer patients and survivors in collaboration with Subang Jaya Medical Centre (SJMC) for its ‘Makeup Your Life’ programme recently.
Several makeup and skincare education sessions were organised by Amorepacific to help cancer patients and survivors beautify themselves and to regain self-confidence while they deal with the changes in their physical appearance due to cancer treatment.
A survey conducted among participants of the ‘Makeup Your Life’ workshop has shown 98 per cent of participants experienced an increase in self-confidence after the workshop.
According to Margaret Chin, country manager of Amorepacific Malaysia, common physical changes due to cancer treatment, which include dry and dull skin as well as hair loss can affect one’s self-confidence and mood. Beautifying oneself during this phase of the treatment helps lift the mood and offers a boost of self-confidence as well.
“We are happy to be able to share with patients and survivors the tips and techniques that will help transform and beautify them during this challenging time of their lives. We hope to be able to reach out to more cancer patients and continue with our mission to help improve their quality of life through the ‘makeup your Life’ programme,” said Chin.
Apart from their participation at the workshop, Amorepacific Malaysia also presented the patients and survivors with a set of skincare, makeup and haircare products for self-care at home.
Bryan Lin, SJMC chief executive officer, expressed his gratitude for this initiative and collaboration with Amorepacific Malaysia.
“It was heart-warming to see all our patients’ beaming with joy at the end of each workshop. They have enjoyed the programme and I believe it gave them a sense of empowerment,” said Lin.
“In a survey conducted, 98% of the participants were satisfied with the programme. This leaves a meaningful impact in the journey of a cancer patient, because every day matters. Programme like this truly make their day. We look forward to a long-term collaboration with Amorepacific and hope more SJMC cancer patients can benefit from this programme,” he added.
The ‘Makeup Your Life’ programme is part of a ‘2030 A MORE Beautiful Promise’ commitment by Amorepacific. The company is investing KRW100 billion by 2030 to support the financial independence of socially vulnerable groups and to empower citizens to lead healthier, more sustainable lives. Implemented mainly in South Korea and China, this initiative aims to help reduce the mortality rate and improve the lives of female cancer patients.
In these two countries, the initiative extends to preventive education and screening measures to funding surgery for women who fall within the low-income group.
By joining the United Nations-led movement called ‘Every Woman Every Child’, Amorepacific also carries out its obligation to the fullest as a responsible global citizen, thereby contributing to A MORE Beautiful World.
The ‘Makeup Your Life’ programme has been conducted since 2008, starting with South Korea. This was later extended to other countries, including China, Hong Kong, Taiwan, Vietnam, Singapore, Thailand, and Malaysia.