KUALA LUMPUR, August 22 – To celebrate and in commemoration of Malaysia’s 65th Independence Day, Jacob’s Malaysia has launched its #LangkahKebaikan65 campaign, which aims to collect 10 million steps and encourage Malaysians to adopt a healthier lifestyle as well as be more active.
This campaign is a continuation from its previous Gerakan Kebaikan 64 campaign in 2021, and continues championing activity and physical movement.
The idea for this campaign was derived from statistics which showed that Malaysia has the highest prevalence of adult obesity in Southeast Asia. One of the contributing factors is the convenience that comes with digitalisation, where everything is available at our fingertips.
This has led to many Malaysians having sedentary lifestyles, and when coupled with lack of physical exercise and unhealthy diets, will result in health problems such as diabetes, obesity, heart disease, and a host of other related issues.
“Jacob’s aims to champion healthy eating and encourage people to make the good move. This campaign is a movement towards building a healthier nation which embraces overall wellbeing,” said Arpan Sur, marketing director for Malaysia, Singapore, and Asia Pacific, Middle East and Africa (AMEA), Mondelēz International.
“We hope to achieve a goal of 10 million steps through this campaign, but more importantly, in the long run. we hope to effect a gradual but permanent lifestyle change in Malaysians to be more physically active and conscious about their wellbeing,” he added.
To help expand the reach of this campaign, Jacob’s will also be channelling RM25,000 to a local non-profit organisation, the Nutrition Society of Malaysia (NSM) upon hitting the target of 10 million steps.
This funding will be used to further promote education and awareness on proper nutrition and the benefits of having an active lifestyle.
Jacob’s #LangkahKebaikan65 campaign is encouraging people to rack up steps for a good cause — get fit and get rewarded for it. There are a total of prizes worth up to RM50,000, inclusive of 10 grand prizes for the top 10 winners in the final leaderboard, and 90 lucky draw prizes (10 prizes per week) for participants who achieve at least 15,000 steps per week.
The prizes range from sport packages worth RM3,000, Apple Watch S7, Fitbit Sense, a full set of Nintendo Switch Ring Fit, AirPods Pro, sport vouchers worth RM1,000, and Sports Direct gift cards worth RM350. The campaign runs from July 31 to September 30, 2022.
Participants can click here to join the campaign by scanning the QR code and tracking their steps using Google Fit to compete for a place on the leaderboard.