Singapore Banning Sugary Drinks Ads

The move is to curb the country’s high consumption rate of sugar.

KUALA LUMPUR, Oct 10 – Singapore has announced that it will ban advertisements of certain carbonated drinks and juices amid high diabetes rates.

“We will introduce an advertising prohibition of product advertisements for the least healthy sugar-sweetened beverages on all local mass media platforms, including broadcast, print, out-of-home and online channels,” Singapore’s Ministry of Health (MOH) said.

Further details of the measure will be announced next year, reported Reuters.

Under the new rule, high-sugar drinks will also be required to bear health warnings on labels.

MOH is also planning to speak to consumers, drink makers and the advertising industry in coming months over the measures, without giving a timeline for implementation.

Furthermore, the country, which has some of the world’s highest diabetes rates, is mulling taxes on sugary drink makers and importers, and even a total ban on the sale of some beverages.

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